707-428-3789 info@susansullivan.co

Marketing Services

Menu of Services

    Email Marketing

    As a small business owner, you know how important it is to nurture your tribe with regular outreach to stay connected about your services. We help you grow your mailing list to segment your marketing efforts.

    • Strategic List Building
    • Email Marketing Account Setup
    • Newsletter Template Design
    • Create, Test, Schedule Your Regular Newsletter
    • Customer Service Emails
    • Travel Arrangements & Planning
    • Document Template Creation
    • Optimize Your Website and Social Media Profiles to increase Your List Subscriber Numbers
    • Blog Post Creation, Graphic Design and Publication
    Programs & Product Launches

    Launching a new product (or completely overhauling an existing one) will have a big impact on your business. It’s also an opportunity to develop a long-lasting relationship with customers, both new and existing. So think of your program/product launch as the start of a journey, one that could dramatically boost the exposure and awareness of your brand. If successful, it’s going to lead to more sales, more customers, and a stronger bottom line for your business. Planning a great program or product launch just got easier with our help!

    • Create Beautiful and Efficient Sales Pages (so people know what you’re offering and have a place to buy it)
    • E-Commerce and Shopping Cart Set Up (so you can get paid)
    • Integrate Appropriate Platforms (for seamless operation and execution)
    • Format and Schedule Promotional Emails
    • Set Up Communication Platforms (for teleclasses, group calls, and webinars)
    • Create a Membership Site (so you have an exclusive place for your program to live)
    • Test Each Component and the Process (to ensure your program gives your clients/customers the very best experience
    • Organize a Seamless Registration Process
    • Create and Schedule Email Reminders (for clear and easy access to your program materials)
    • Organize a Storage and Delivery System (for your program PDFs, video files, audio files, and downloads)
    Social Media Marketing

    Our experienced marketing team will create a creative and effective social media strategy utilizing the latest technology and trends. The benefits of a consistent social media presence are endless.

    • Social Media Strategy and Planning
    • Profile Setup and Design
    • Social Media Image Design & Editing
    • Social Media Analytics
    • Ongoing Content Scheduling and Management (via Hootsuite, Buffer, etc.)
    • Additional Software Integrations
    • Current Social Media Platforms that we use: Facebook, LinkedIn, Twitter, and Instagram
    Social Media Setup & Strategy Session

    You don’t have a business page? You aren’t happy with the page you have? We will get your profile(s) set up and enhanced and help with branding if needed.

    • 60-minute Strategy Call to identify social media expectations, goals, and strategy
    • Set up/enhancement of profiles – up to three social media platforms
    • Create or improve profile images
    • Schedule initial posts – 4 per platform over the course of one week
    • Provide an overview on platform use and best practices
    Social Media Monthly Support

    You have your social media profile(s) looking great. Now what? We offer the following social media marketing support on a monthly basis. We’ll work together to build up your content, create a schedule and get to work increasing your visibility online! You decide whether you need our 1-star, 2- star or 3-star service and we get started!

    • Ongoing monthly support for your selected platforms(s)
    • Determine current social media goals, expectations, and strategy
    • Create a content calendar and social media planning tool
    • Schedule posts 3-4 days each week on one social media platform (client provides content)
    • Create posts and stories to help engage with your audience
    • Use a good balance of social and business posts to present your authentic self to your audience
    • Create and optimize images for posts as needed
    • Monitor and respond to post engagement
    • Optimize posts for relevant keywords, hashtags, and topics
    • Provide analytics each month to monitor the progress of goals